Thursday, March 31, 2016

NotesPrépa

Présentation

Bulle

Chaîne du livre historique

(Concentration des groupes d'édition, des diffuseurs, des ventes/bestsellers, ouverture des nouveaux loisirs... --> changements)

--> de chaîne on est en fait à un arbre de diffusion

accroissement des catalogues, diversité mais perte de visibilité Fuite en avant,

Arrivée des (e)libraires (précurseurs (fnacbook, Sony, B&N) puis + Entrée en scènes d'Amazon, Kobo puis Apple


(triangle Librairies indés, GS (spécialisées ou non), Amazon+) (cf "Vous avez un message" 1998 Tom Hanks + Meg Ryan)

Nouveaux supports de lecture

Impression à la demande
(Façon Hachette, CreateSpace, PUF)

D'un arbre à un sablier

Des droits cédés à vie + 70 ans...

Une barrière à l'entrée abaissée pour les auto-/indés
(Rappel historique Mr Mollier ?)

(auto-édité/auto-publié/indé ?)

Casquettes

Et l'édition. (+ Maturité du texte)

Et la diffusion/distribution.
(Stratégie de publication/promotion/prix etc.)

Et l'art dans tout ça.
(Sélection/Recommandations/Curation)

Contrôle/Responsabilité ...

Le marché Français / Exception Culturelle

Parlons Pognon...

Puisqu'on parle pognon, parlons parasites
(pas neuf non plus... )

Statuts ?

Dangers ? Associations ? Tous les oeufs dans les mêmes paniers ? (KU)

Amazon/Apple : Nouvelle censure ?

Sablier, côte de maille ou pyramide ? (+ les GAFAs en ncontournables ?)

Une éditeur qui a sa place dans la "côte de maille" mais plus passage unique dans le sablier

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